Attitudes towards development of tourism among young citizens of a tourism city

Abstract

ABSTRACT One of the dilemmas of contemporary tourism is to reconcile the intensive development of tourism with comfortable coexistence with residents. However, the perception of this phenomenon can vary, especially among younger generations of residents. The aim of the article is to assess the influence of tourists’ misbehavior in public places on the tendency of Generation Y residents to create urban zones exclusively for residents. The research was conducted in the Polish city of Kraków, one of the most crowded destinations in Poland. The results reveal that young citizens of Kraków do not perceive tourism in their city as a factor limiting their quality of life or impacting them negatively. However, they confirm that they have experienced typical negative phenomena connected with overtourism. Meanwhile, much more often they appreciate the benefits of tourism, such as a stronger economy and a wider offer of cultural events. Another important conclusion from the research is the fact that the attitude of young Millennials towards tourism in their city is completely different from that of the rest of the host community. Numerous publications have shown clearly that the citizens of Kraków perceive the negative impacts of overtourism, and many of them have an anti-tourism attitude.