{"title":"The 2.0 Critic: Blended Discourses in Blogging","authors":"Nathalia Dib Silva, R. D. Campos","doi":"10.1080/10978526.2019.1578178","DOIUrl":null,"url":null,"abstract":"Abstract Although traditional critics remain a reliable source, they are losing influence to online reviews produced by technology-empowered consumers. This study aims to analyze this new form of critic that have emerged with Web 2.0 and who post technical reviews based on personal experiences. We conducted a qualitative study, following netnographic and content analysis protocols in a case study of the Brazilian blog 2Beauty.com.br, which has product reviews as core content. As a contribution, we define the 2.0 Critic and its composed narrative forms—Friend, Salesperson, Connoisseur, Hacker and Examiner—which point to an expert alternative position in the ecosystem.","PeriodicalId":35384,"journal":{"name":"Latin American Business Review","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10978526.2019.1578178","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Latin American Business Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10978526.2019.1578178","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 4
Abstract
Abstract Although traditional critics remain a reliable source, they are losing influence to online reviews produced by technology-empowered consumers. This study aims to analyze this new form of critic that have emerged with Web 2.0 and who post technical reviews based on personal experiences. We conducted a qualitative study, following netnographic and content analysis protocols in a case study of the Brazilian blog 2Beauty.com.br, which has product reviews as core content. As a contribution, we define the 2.0 Critic and its composed narrative forms—Friend, Salesperson, Connoisseur, Hacker and Examiner—which point to an expert alternative position in the ecosystem.
期刊介绍：
Latin American Business Review is a quarterly, refereed journal which facilitates the exchange of information and new ideas between academics, business practitioners, public policymakers, and those in the international development community. Special features of the journal will keep you current on various teaching, research, and information sources. These activities all focus on the business and economic environment of the diverse and dynamic countries of the Americas.
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