Communicating climate change: how (not) to touch a cord with people and promote action

IF 0.8 3区 文学 Q3 COMMUNICATION Text & Talk Pub Date : 2022-02-02 DOI:10.1515/text-2020-0081
H. Penz
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引用次数: 4

Abstract

Abstract Climate science has established human activity as the major cause of climate change. The successive reports of the Intergovernmental Panel on Climate Change (IPCC) have also provided future scenarios of the detrimental effect of rising temperatures. Despite the overwhelming scientific consensus, the voices of climate deniers are still given ample space in the media. Moreover, the urgency of the problem and the importance of taking action are difficult to communicate to the public. This paper analyses the communication strategies employed by climate scientists, climate deniers and climate activists to identify similarities and differences, in particular with regard to expressing (un)certainty. The data are media reports from major British and US newspapers, IPCC reports and the speeches of climate activists, in particular Greta Thunberg. The data are analysed by means of qualitative (eco)critical discourse analysis. The aim is to draw conclusions about how climate change could be communicated more effectively to the general public to promote action.
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沟通气候变化:如何(不)触动人们的心弦并促进行动
摘要气候科学已经确定人类活动是气候变化的主要原因。政府间气候变化专门委员会(IPCC)的连续报告也提供了气温上升有害影响的未来情景。尽管科学界达成了压倒性的共识,但否认气候变化的声音在媒体上仍然有足够的空间。此外,问题的紧迫性和采取行动的重要性很难向公众传达。本文分析了气候科学家、气候否认者和气候活动家所采用的沟通策略,以确定相似之处和差异,特别是在表达(不)确定性方面。这些数据包括英国和美国主要报纸的媒体报道、IPCC的报告以及气候活动家,特别是格蕾塔·桑伯格的演讲。数据采用定性(生态)批评话语分析的方法进行分析。其目的是就如何更有效地向公众传达气候变化以促进行动得出结论。
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来源期刊
Text & Talk
Text & Talk Multiple-
CiteScore
1.70
自引率
16.70%
发文量
70
期刊介绍: Text & Talk (founded as TEXT in 1981) is an internationally recognized forum for interdisciplinary research in language, discourse, and communication studies, focusing, among other things, on the situational and historical nature of text/talk production; the cognitive and sociocultural processes of language practice/action; and participant-based structures of meaning negotiation and multimodal alignment. Text & Talk encourages critical debates on these and other relevant issues, spanning not only the theoretical and methodological dimensions of discourse but also their practical and socially relevant outcomes.
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