Tipologías de consumidores en función de su actitud ambiental

Abstract

The environmental impact of consumption caused the presence of an emerging market. Consequently, an interest arises in studying this market. The objective of the study is to determine if there are types of consumers according to their environmental attitude in the Mexican market to contribute to the understanding of the phenomenon of environmental activities and purchases from a cross-sectional investigation using the cluster analysis method. The results identified the grouping according to 3 attitudes: selfish, indifferent and biospheric. The originality of the study consists of grouping consumers based on their environmental activities and after describing them based on their household purchases. The findings show the existence of different types of consumers according to their environmental attitudes.