Special issue on food and beverage tourism: management and marketing perspectives

Abstract

ABSTRACT Tourism and food & beverage are and have always been strongly connected. Nevertheless, in recent times, the experience potential of various types of local food and beverages (f & b) have sparked significant attention in food and beverage tourism amongst the tourism industry and destination marketing organizations. Food, beverage, and tourism researches have been done from a range of disciplines viewpoints, including finance, advertising, local participation, dietary habits, entrepreneurship, hospitality, ethnography, cognitive science, and other related fields, and the available literature on F & b tourism contains “management and marketing viewpoints” as well as “sociocultural viewpoints.” As a result, there has been a pressing need for new conceptual and empirical research that would add to the field of inquiry, particularly in the marketing and management aspects of f & b tourism, by recognizing important emerging developments. The selection of papers for this special issue on “Food and Beverage Tourism: Marketing and Management Perspectives” took a multidisciplinary approach. The goal was to provide a thorough overview of innovative issues while also presenting the current state of the tourism and marketing industries. Five papers were selected through a rigorous double-blind review process. These articles cover a wide range of topics in the field of food and beverage, including phenomenological examination of craft beer, mixing wine and tourism cultures, wine experienscape and visitor satisfaction, and wineries of Benedictine monasteries throughout Europe.