Muhammad Farrukh, A. Raza, Fanchen Meng, Yihua Wu, Zhouyang Gu
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引用次数: 3
Abstract
Purpose
This paper aims to analyse the publication trend and trajectories of the Journal of Social Marketing (JSOCM) from its inception in 2011 to 2020.
Design/methodology/approach
The bibliometric approach is used to present publication characteristics. For so doing, the bibliographic data was extracted from the Scopus database.
Findings
The results show an increasing trend in the publication and in the number of citations. Moreover, the findings also revealed that although JSOCM received publications worldwide, countries from the developed world such as Australia and the USA are the most productive countries.
Originality/value
As the first retrospection of the journal, this study not only educates and enriches JSOCM’s global readers and aspiring contributors but may also be helpful to its editorial board, as it provides several inputs to navigate the way forward.
本文旨在分析《社会营销杂志》(Journal of Social Marketing，简称JSOCM)自2011年创刊至2020年的出版趋势和轨迹。设计/方法/方法采用文献计量学方法来呈现出版物的特征。为此，从Scopus数据库中提取书目数据。研究结果表明，论文发表量和被引次数呈上升趋势。此外，调查结果还显示，尽管JSOCM在世界各地都有出版物，但来自发达国家如澳大利亚和美国的国家是最具生产力的国家。作为期刊的第一次回顾，这项研究不仅教育和丰富了JSOCM的全球读者和有抱负的贡献者，而且可能对其编辑委员会有所帮助，因为它提供了一些指引前进方向的输入。
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