{"title":"On the nature, origins and outcomes of Over Featuring in the new product development process","authors":"Giacomo Marzi","doi":"10.1016/j.jengtecman.2022.101685","DOIUrl":null,"url":null,"abstract":"<div><p>Developing new products and services beyond what is required by the needs of users, market demand and the resources of companies ranks among the top 10 risks leading to new product development (NPD) failures. This study defines and refers to this multifaceted phenomenon as ‘Over Featuring’ (OVF) to group different forms of excessive product development, from scope creep to overspecification and feature creep. The classification and theoretical development of the various forms of OVF is proposed, also origins and adverse outcomes, such as feature fatigue, are explored. Stage-Gate and Agile approaches are discussed in the light of the OVF phenomenon.</p></div>","PeriodicalId":50209,"journal":{"name":"Journal of Engineering and Technology Management","volume":"64 ","pages":"Article 101685"},"PeriodicalIF":3.7000,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"12","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Engineering and Technology Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0923474822000157","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 12
Abstract
Developing new products and services beyond what is required by the needs of users, market demand and the resources of companies ranks among the top 10 risks leading to new product development (NPD) failures. This study defines and refers to this multifaceted phenomenon as ‘Over Featuring’ (OVF) to group different forms of excessive product development, from scope creep to overspecification and feature creep. The classification and theoretical development of the various forms of OVF is proposed, also origins and adverse outcomes, such as feature fatigue, are explored. Stage-Gate and Agile approaches are discussed in the light of the OVF phenomenon.
期刊介绍：
The Journal of Engineering and Technology Management (JET-M) is an international scholarly refereed research journal which aims to promote the theory and practice of technology, innovation, and engineering management.
The journal links engineering, science, and management disciplines. It addresses the issues involved in the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of an organization. It covers not only R&D management, but also the entire spectrum of managerial concerns in technology-based organizations. This includes issues relating to new product development, human resource management, innovation process management, project management, technological fusion, marketing, technological forecasting and strategic planning.
The journal provides an interface between technology and other corporate functions, such as R&D, marketing, manufacturing and administration. Its ultimate goal is to make a profound contribution to theory development, research and practice by serving as a leading forum for the publication of scholarly research on all aspects of technology, innovation, and engineering management.
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