Mahendar Goli, A. Sahu, Surajit Bag, Pavitra Dhamija
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引用次数: 4
Abstract
This research examines the effects of factors such as perceived ease of use, perceived usefulness, perceived enjoyment, innovativeness, perceived information quality, and perceived customisation on behavioural intention to use Chatbots. The research model designed is empirically validated using structural equation modelling with the aid of AMOS software. A five-point Likert scale-based structured questionnaire was used to collect data from 378 Chatbot users in an online method. The results indicated that the perceived ease of use, perceived usefulness, innovativeness, perceived information quality, and perceived customisation have positive effects on intention to use Chatbots, whereas perceived enjoyment is found to exert no effect. The research further discussed implications and future directions of research.
期刊介绍：
Topics to be discussed in this journal include (but are not limited to) the following: •Anthropological consequences of technology use •Ethical aspects of particular technologies (e.g. e-teaching, ERP, etc.) •Experiential learning though the use of technology in organizations •HCI design for trust development •Influence of gender on the adoption and use of technology •Interaction and conversion between technologies and their impact on society •Intersection of humanities and sciences and its impact on technology use •Normative questions of the development and use of technology
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