Analysis of the impact of the covid 19 pandemic on online marketing at small and medium enterprises (msmes)

Abstract

This study aims to analyze the impact of the COVID 19 pandemic on online marketing for Micro, Small and Medium Enterprises (MSMEs). The research method used in this research is descriptive analysis and is included in the type of library research. The output of this research is national and international journals. This research is expected to increase the growth of MSMEs through online marketing.The results of a literature review conclude that the corona virus pandemic has had a significant impact on business actors around the world, including in Indonesia. Most business actors are forced to stop their business activities, because of policies issued by the government. This situation has an impact on reducing turnover. But on the other hand there is a significant increase in online sales transactions so that it can become an opportunity for the growth of MSMEs by optimizing online marketing. © 2021 Karadeniz Technical University. All rights reserved.