Initial Validation of Measures for Interest in Marketing Education

IF 1.5 4区 心理学 Q3 PSYCHOLOGY, EDUCATIONAL Journal of Psychoeducational Assessment Pub Date : 2023-10-01 DOI:10.1177/07342829231178874
Stephan Daus, Siv-Elisabeth Skjelbred, Cathrine Pedersen
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Abstract

To improve the understanding of the drivers of interest, and its impact on other outcomes, researchers and educators need valid and informative measures capturing the different domains of interest. Answering the lack of interest measures in marketing education, we develop and psychometrically assess three instruments reflecting the theoretical notions of situational and individual interest: course interest, contents interest, and job interest. Drawing on a relatively large sample of Norwegian upper-secondary marketing classes (Nclasses = 22; Nstudents = 433), initial psychometric validation showed that each instrument has good unidimensionality, local item independence, measurement precision across the latent scales, and invariance across instructional approaches, gender, and parental education level. Furthermore, the interest instruments are related but distinct from each other and provide different information than measures of perceptions and achievement. We conclude this first steppingstone by showing the instruments’ information value and discussing future paths for strengthening the validity evidence.
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对市场营销教育兴趣措施的初步验证
为了更好地理解兴趣的驱动因素及其对其他结果的影响,研究人员和教育工作者需要有效且信息丰富的措施来捕捉不同的兴趣领域。针对市场营销教育中缺乏兴趣测量的问题,我们开发并心理测量了三种反映情境和个人兴趣理论概念的工具:课程兴趣、内容兴趣和工作兴趣。基于相对较大的挪威高中营销课程样本(Nclasses=22;Nstudents=433),初步心理测量验证表明,每种工具都具有良好的单维度性、局部项目独立性、潜在量表的测量精度,以及教学方法、性别和父母教育水平的不变性。此外,兴趣工具是相关的,但彼此不同,提供的信息不同于感知和成就的衡量标准。我们通过展示工具的信息价值和讨论未来加强有效性证据的途径,总结了这一第一步。
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来源期刊
Journal of Psychoeducational Assessment
Journal of Psychoeducational Assessment PSYCHOLOGY, EDUCATIONAL-
CiteScore
3.30
自引率
5.90%
发文量
61
期刊介绍: The Journal of Psychoeducational Assessment (JPA) publishes contemporary and important information focusing on psychological and educational assessment research and evidence-based practices as well as assessment instrumentation. JPA is well known internationally for the quality of published assessment-related research, theory and practice papers, and book and test reviews. The methodologically sound and impiricially-based studies and critical test and book reviews will be of particular interest to all assessment specialists including practicing psychologists, psychoeducational consultants, educational diagnosticians and special educators.
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