To Study the Influence of Advertisement of Food Items on Eating Habit of Children

Abstract

In this research we will be discuss the impact of television advertisement on the children with the latest advent of technology and mobile phone. To attract children toward the product it is necessary that the advertisement should contain such facets that are according to their age, thinking and interest. When children see the advertisement according to their interest, they ensure that their parents are influenced to purchase that product. It affects the eating habits of children when they pursue their parents to purchase such products advertised by leading companies. There is very close relationship between advertisement, eating habits of children and buying behavior of their parents. The study was conducted in Nagpur and data was collected from children of various classes of different schools situated in Nagpur.