Exploring users’ continuance intention towards a peer-to-peer accommodation sharing platform

Abstract

Purpose Focused on peer-to-peer accommodation sharing, this paper aims to investigate the effect of perceived value on the two dimensions of satisfaction (transaction- and experience-based) and continuance intention involved in using a platform featuring triadic relationships. Design/methodology/approach Survey data were collected from 392 Airbnb users and analysed using the partial least squares approach to structural equation modelling. Findings All dimensions of perceived value had a significant effect on transaction-based satisfaction. Symbolic value did not have a significant effect on satisfaction. Transaction- and experience-based satisfaction had a significant effect on continuance intention. Research limitations/implications The findings highlight the differential effects of dimensions of perceived value for understanding customer satisfaction and continuance intention in the peer-to-peer accommodation context. The study focused on only one sector of the sharing economy, namely, the peer-to-peer accommodation sector. Originality/value The study offers fresh insights on the nexus between value perceptions and continuance intention in the context of peer-to-peer accommodation.