Changes and continuities of Makjang drama in the Korean broadcasting industry

Abstract

ABSTRACT This paper examines the changes and continuities of makjang drama series within the structural changes that abound in the Korean broadcasting industry. Based on analysis of publications by terrestrial broadcasters and statistics of television ratings, the findings indicate that terrestrial television networks, which have been the major production and distribution outlets of Korean television dramas, recognize makjang drama to be important in securing their position following the entry of new players into the market, namely mobile and social media platforms, streaming services, and new broadcasters. While leading screenwriters and production studios strive to evolve and move away from the genre by reflecting the changing tastes of audiences, terrestrial broadcasters continue programming makjang drama despite criticisms against the genre as they record high television ratings with strong support from older audiences. In spite of criticisms and controversies over their improbable plots and violent and sensational clichés, the findings of this study explain that much of broadcasters’ persistence in producing makjang drama should be understood within the context of industrial changes.