Pornwisa Prasertsaeng, Jayant K. Routrary, M. Ahmad, J. Kuwornu
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引用次数: 4
Abstract
The paper assessed the determinants of members' satisfaction with the activities of horticultural cooperatives in Thailand using data obtained from 290 cooperative members. The empirical results of the heteroscedasticity-corrected ordinary least squares regression revealed that the members' satisfaction by with the activities of the horticultural cooperatives is influenced by business participation, meeting attendance, investment in shares, business value, trust in the committee, profitability, information flow, and coordination with development organisations, years of membership, variety of services, the presence of business partners, and the suitability of the location of the cooperatives. The recommendations for managing horticultural cooperatives are presented.
期刊介绍：
Today"s businesses have become extremely complex. The interplay of the three Cs, viz. consumers, competition and convergence, has thrown up new challenges for organisations all over the world. Sensitivity of economies to the external environment coupled with the turbulent process of globalisation has added the highest degree of uncertainty and unpredictability to business processes. To top it all, the effect of globalisation has shifted the balance of power in favour of the customer, though it may have opened a plethora of opportunities for all, in the form of variety and choice. For a variety of reasons, the pressures of competitive forces have enhanced product changes, supercharged by shortening product and technology development lifecycles.
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