Preferred Forms of Online Shopping by the Youth Generation

Q4 Business, Management and Accounting European Journal of Business Science and Technology Pub Date : 2022-07-31 DOI:10.11118/ejobsat.2022.003
Michal Pšurný, Irena Antošová, J. Stávková
{"title":"Preferred Forms of Online Shopping by the Youth Generation","authors":"Michal Pšurný, Irena Antošová, J. Stávková","doi":"10.11118/ejobsat.2022.003","DOIUrl":null,"url":null,"abstract":"The aim of the paper is to determine the preferred forms of online shopping and preferred device for online shopping for different product categories by the youth consumers. The research showed that the smartphone plays not only an important role in the consumer behaviour of youth consumers, but they also frequently shop using this device. The paper also identifies the situational and demographic factors affecting online shopping based on which consumer segments were created. Cluster analysis using the K -means algorithm formed consumer segments in the online market in the Czech Republic. Four segments were defined – economically decisive from a city, emotively decisive, rationally thinking from a town, economically active. The results can be purposefully used in creating recommendations for e-shops and for their marketing management.","PeriodicalId":36187,"journal":{"name":"European Journal of Business Science and Technology","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Business Science and Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.11118/ejobsat.2022.003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 2

Abstract

The aim of the paper is to determine the preferred forms of online shopping and preferred device for online shopping for different product categories by the youth consumers. The research showed that the smartphone plays not only an important role in the consumer behaviour of youth consumers, but they also frequently shop using this device. The paper also identifies the situational and demographic factors affecting online shopping based on which consumer segments were created. Cluster analysis using the K -means algorithm formed consumer segments in the online market in the Czech Republic. Four segments were defined – economically decisive from a city, emotively decisive, rationally thinking from a town, economically active. The results can be purposefully used in creating recommendations for e-shops and for their marketing management.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
年轻一代偏爱的网上购物方式
本文的目的是确定青年消费者对不同产品类别的网上购物的首选形式和首选设备。研究表明,智能手机不仅在年轻消费者的消费行为中起着重要作用,而且他们也经常使用这种设备购物。本文还确定了影响网络购物的情境和人口因素,这些因素基于哪些消费者群体被创造出来。使用K均值算法聚类分析形成捷克共和国在线市场的消费者细分。四个部分被定义为:城市在经济上具有决定性,情感上具有决定性,城镇具有理性思维,经济上活跃。结果可以有目的地用于创建电子商店和他们的营销管理的建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
European Journal of Business Science and Technology
European Journal of Business Science and Technology Business, Management and Accounting-Business and International Management
CiteScore
0.80
自引率
0.00%
发文量
7
审稿时长
18 weeks
期刊最新文献
The Effect of Import on Export Growth and Convergence: A Spatial Analysis in Türkiye Learning Outcomes Achievement of Management Accounting Course Moderating Effect of M-Banking Apps Users' Demographic Variables on the Relationship between the Ease of Use and Brand Trust A Model for Assessing Digital Transformation Maturity for Service Provider Organizations Fuzzy Model for Detection of Fraudulent Financial Statements: A Case Study of Lithuanian Micro and Small Enterprises
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1