{"title":"Pro-Environmental Behavior of Religious Tourists: Moderating Role of Religious Beliefs","authors":"D. Kala, D. Chaubey","doi":"10.1177/19389655231182090","DOIUrl":null,"url":null,"abstract":"While providing economic benefits, tourism also contributes to environmental problems. Besides regulatory measures to mitigate tourism’s impact on the environment, voluntary changes in the behavior of tourists are needed to encourage environment-friendly behavior. This research examines religious tourists’ pro-environmental behavior (PEB) by using the value-belief-norm (VBN) theory and the concept of religious beliefs. Data were collected through on-site and online surveys of 391 tourists who visited religious destinations and analyzed using partial least squares (PLS)-structural equation modeling. The results confirmed the relationships between tourists’ values, beliefs, and personal norms that predicted PEB. This study also found that religious beliefs strengthen the effect of personal norms on PEB. This research contributes to improving the understanding of religious tourists’ PEB and offers suggestions for destination management organizations (DMOs), religious center authorities, and policymakers to encourage the PEB of tourists in religious destinations.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":null,"pages":null},"PeriodicalIF":3.4000,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Cornell Hospitality Quarterly","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/19389655231182090","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
While providing economic benefits, tourism also contributes to environmental problems. Besides regulatory measures to mitigate tourism’s impact on the environment, voluntary changes in the behavior of tourists are needed to encourage environment-friendly behavior. This research examines religious tourists’ pro-environmental behavior (PEB) by using the value-belief-norm (VBN) theory and the concept of religious beliefs. Data were collected through on-site and online surveys of 391 tourists who visited religious destinations and analyzed using partial least squares (PLS)-structural equation modeling. The results confirmed the relationships between tourists’ values, beliefs, and personal norms that predicted PEB. This study also found that religious beliefs strengthen the effect of personal norms on PEB. This research contributes to improving the understanding of religious tourists’ PEB and offers suggestions for destination management organizations (DMOs), religious center authorities, and policymakers to encourage the PEB of tourists in religious destinations.
期刊介绍：
Cornell Hospitality Quarterly (CQ) publishes research in all business disciplines that contribute to management practice in the hospitality and tourism industries. Like the hospitality industry itself, the editorial content of CQ is broad, including topics in strategic management, consumer behavior, marketing, financial management, real-estate, accounting, operations management, planning and design, human resources management, applied economics, information technology, international development, communications, travel and tourism, and more general management. The audience is academics, hospitality managers, developers, consultants, investors, and students.
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