North Korea’s emerging martial arts tourism: a Taekwon-Do case study

Abstract

Purpose This descriptive, non-experiment case study addresses the little-studied topic of martial arts tourism within the Democratic People’s Republic of Korea (DPRK; i.e., North Korea) to determine if it is a form of non-entertainment tourism. Design/methodology/approach The current research focusses on a single subject (Singaporean female; 36 years of age (at time of interview); Taekwon-Do 4th degree black belt) who travelled to the DPRK three times to practice the Korean martial art Taekwon-Do. After the initial contact, a questionnaire was used and direct interviews via Skype and Facebook were performed. A broad thematic discourse, as well as analysis of the subject’s travel and practice notes and photographs from her stay in the DPRK, were also incorporated into the findings. Findings The subject developed new Taekwon-Do skills, which permitted her to obtain higher Taekwon-Do ranks as well as enriched her personality and changed certain conceptions. Self-realization and self-improvement through martial arts are the dominant motives of martial arts tourism. Therefore, the subject’s motivation confirms martial arts tourism can be a variation of non-entertainment tourism. Research limitations/implications This research is hindered by the standard case study limitations: it is difficult to generalize this study’s results to the wider DPRK population, the interviewee’s and researchers’ subjective feelings may have influenced the findings, and selection bias is definitely a factor because of the study’s population being a single female of non-DPRK origin. Originality/value As one of the first studies on DPRK martial arts tourism and practice, this research examines where research on the DPRK and martial arts tourism intersect. It is thusly unique in providing new insights into the DPRK’s intention for its tourism industry, as well as Taekwon-Do, arguably its most marketable cultural asset.