{"title":"Political Technologies: The Interaction of Old and New","authors":"S. Vinogradova, G. Melnik, T. Shaldenkova","doi":"10.1080/15377857.2020.1869858","DOIUrl":null,"url":null,"abstract":"Abstract Political analysts believe that in the history of the development of society, we can observe two interrelated phenomena. The first is related to the introduction of new content in the old political forms, the second – with the filling of new forms of old content. From our point of view, the conclusion of political analysts may be used in the case of political technologies. Political technologies that use different types of effects on individuals and social groups are considered to be a relatively new phenomenon in the world of politics. In this article, we aim to clarify whether all the components of modern political technologies are fundamentally new.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"20 1","pages":"60 - 71"},"PeriodicalIF":1.9000,"publicationDate":"2021-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2020.1869858","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Political Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15377857.2020.1869858","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"POLITICAL SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract Political analysts believe that in the history of the development of society, we can observe two interrelated phenomena. The first is related to the introduction of new content in the old political forms, the second – with the filling of new forms of old content. From our point of view, the conclusion of political analysts may be used in the case of political technologies. Political technologies that use different types of effects on individuals and social groups are considered to be a relatively new phenomenon in the world of politics. In this article, we aim to clarify whether all the components of modern political technologies are fundamentally new.
期刊介绍：
The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.
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