{"title":"Streaming and India's film-centred video culture: Linguistic and formal diversity","authors":"Ishita Tiwary","doi":"10.1177/13678779231197696","DOIUrl":null,"url":null,"abstract":"In this article, I foreground the importance of the ‘cinematic’ as the most important vector of video cultures in India. The article identifies how the timeline of video culture disruption in India deviates from countries with stronger television-based cultures. The availability of videocassettes and their ability to make movies more widely available was consequently of greater consequence in India than in other places, and a development that was still adjusting the video culture as digital distribution arrived. Internet distribution and digital production technologies have also brought significant changes to India's viewing culture, though again, the peculiarities of the Indian market make these changes distinctive. Where many countries have encountered greater access to foreign-produced content and services, key digital changes in India tie into access to and interest in a broader range of domestic cinema. The following analysis flags key moments of disruption and explores discussion of the emergence of pan-Indian film that coincided with streaming platform adoption in India.","PeriodicalId":47307,"journal":{"name":"International Journal of Cultural Studies","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Cultural Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13678779231197696","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
引用次数: 2
Abstract
In this article, I foreground the importance of the ‘cinematic’ as the most important vector of video cultures in India. The article identifies how the timeline of video culture disruption in India deviates from countries with stronger television-based cultures. The availability of videocassettes and their ability to make movies more widely available was consequently of greater consequence in India than in other places, and a development that was still adjusting the video culture as digital distribution arrived. Internet distribution and digital production technologies have also brought significant changes to India's viewing culture, though again, the peculiarities of the Indian market make these changes distinctive. Where many countries have encountered greater access to foreign-produced content and services, key digital changes in India tie into access to and interest in a broader range of domestic cinema. The following analysis flags key moments of disruption and explores discussion of the emergence of pan-Indian film that coincided with streaming platform adoption in India.
期刊介绍：
International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.
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