Narrativas híbridas sobre saúde em um programa das TVs britânica e brasileira

Abstract

This paper studies five episodes of a TV show broadcasted on BBC, in England, and on Rede Globo, in Brazil, whose topics are about health, to understand how the medical and scientific language is rewritten to a popular language. The narrative analysis helps us identify characteristics which approximate texts about health in a melodramatic way, with characters, stories, and symbols that transform the authority of the medical gaze in a hybrid product, able to compose cultural repertories and to participate as a co-author in a process of caring. This process promotes a hybridization of knowledge in the space of news production, in a dialectical game between normalization and emancipation. Keywords: health news, popular, narratives, melodrama.