Content of YouTube videos on cassava production and processing in Nigeria

IF 0.5 Q4 AGRONOMY Journal of Agricultural Extension Pub Date : 2021-11-11 DOI:10.4314/jae.v25i4.7

T. Banmeke, Olumayowa Cornelius Eniola, B. Akeredolu-Ale, Rofiyat Folashade Kareem, Luqman Adedeji Hussain

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引用次数: 3

Abstract

This study examined content of YouTube videos on cassava production and processing posted in Nigeria between 2009 and 2019. Purposive sampling method was used in selecting 155 YouTube videos with cassava production and processing contents. Primary data on video source, content, duration, quality, number of views, subscribers, likes, comments, presentation format and year of upload were obtained by watching these videos. Data were analysed using frequency counts, percentages, means, standard deviation. Many (53.5%) of the videos were on processing of cassava, while most (80.0%) of the videos were relatively recent (2014 - 2019). Private individuals (38.7%) and media houses (34.2%) were the main sources of videos on cassava production and processing on YouTube. The major content of the video was on agronomic practices in cassava production (12.9%) and value addition (11.0%). Also, 66.0% of the videos had video description (descriptive texts), 36.8% had mobilizing information while 52.3% had a video quality of 720p. Furthermore, 72.9% of the videos had between 1-to-7-minute runtime and these videos had more likes than dislikes with mean values of 92.8 and 5.6 respectively. The mean number of views, subscribers and comments were 11,138.1, 179,537.6 and 13.6, respectively. The presentation patterns in the videos were in form of news (24.5%) and documentary (20.0%). YouTube videos on cassava production and processing were well viewed with a substantial number of subscribers. More YouTube videos on cassava production and processing should be produced with varied contents by different stakeholders in the agricultural sector.

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YouTube上有关尼日利亚木薯生产和加工的视频内容

这项研究调查了2009年至2019年间在尼日利亚发布的关于木薯生产和加工的YouTube视频内容。采用有针对性的抽样方法，选取了155个含有木薯生产加工内容的YouTube视频。通过观看这些视频获得了关于视频来源、内容、持续时间、质量、观看次数、订阅者、点赞、评论、演示格式和上传年份的主要数据。使用频率计数、百分比、平均值和标准差对数据进行分析。许多（53.5%）视频是关于木薯加工的，而大多数（80.0%）视频是相对较新的（2014-2019）。私人（38.7%）和媒体公司（34.2%）是YouTube上木薯生产和加工视频的主要来源。视频的主要内容是木薯生产中的农艺实践（12.9%）和附加值（11.0%）。此外，66.0%的视频有视频描述（描述性文本），36.8%有动员信息，52.3%的视频质量为720p。此外，72.9%的视频的运行时间在1到7分钟之间，这些视频的喜欢比不喜欢多，平均值分别为92.8和5.6。平均浏览量、订阅量和评论量分别为11138.1、179537.6和13.6。视频中的呈现模式是新闻（24.5%）和纪录片（20.0%）。YouTube上关于木薯生产和加工的视频受到了大量订阅者的好评。农业部门的不同利益相关者应该制作更多关于木薯生产和加工的YouTube视频，内容各异。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Agricultural Extension AGRONOMY-

CiteScore

1.10

自引率

25.00%

发文量

期刊介绍： The Journal of Agricultural Extension (JAE) is devoted to the advancement of knowledge of agricultural extension services and practice through the publication of original and empirically based research, focusing on; extension administration and supervision, programme planning, monitoring and evaluation, diffusion and adoption of innovations; extension communication models and strategies; extension research and methodological issues; nutrition extension; extension youth programme; women-in-agriculture; extension, Climate Change and the environment, ICT, innovation systems. JAE will normally not publish articles based on research covering very small geographic area that cannot feed into policy except they present critical insights into emerging agricultural innovations.