{"title":"Get Gritty with it: memetic icons and the visual ethos of antifascism","authors":"Dustin A. Greenwalt, J. A. McVey","doi":"10.1080/14791420.2022.2066145","DOIUrl":null,"url":null,"abstract":"ABSTRACT This essay tracks how Gritty, the new mascot of the Philadelphia Flyers hockey team, emerged as a memetic icon for antifascism and the sometimes-contradictory ethos of far-left online publics. Emerging through expressive sharing, remixing, and appropriation of widely recognizable figures, memetic icons come to embody the ethos of publics, helping them foment dissent. Gritty specifically came to embody antifascists’ incivility towards fascism, as well as their desire to create a more just world. This article demonstrates how memes serve as an organizing tool for anti-capitalist politics and how tracing the circulation of images within publics shows how they produce icons.","PeriodicalId":46339,"journal":{"name":"Communication and Critical-Cultural Studies","volume":"19 1","pages":"158 - 179"},"PeriodicalIF":1.1000,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication and Critical-Cultural Studies","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/14791420.2022.2066145","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 4
Abstract
ABSTRACT This essay tracks how Gritty, the new mascot of the Philadelphia Flyers hockey team, emerged as a memetic icon for antifascism and the sometimes-contradictory ethos of far-left online publics. Emerging through expressive sharing, remixing, and appropriation of widely recognizable figures, memetic icons come to embody the ethos of publics, helping them foment dissent. Gritty specifically came to embody antifascists’ incivility towards fascism, as well as their desire to create a more just world. This article demonstrates how memes serve as an organizing tool for anti-capitalist politics and how tracing the circulation of images within publics shows how they produce icons.
期刊介绍：
Communication and Critical/Cultural Studies (CC/CS) is a peer-reviewed publication of the National Communication Association. CC/CS publishes original scholarship that situates culture as a site of struggle and communication as an enactment and discipline of power. The journal features critical inquiry that cuts across academic and theoretical boundaries. CC/CS welcomes a variety of methods including textual, discourse, and rhetorical analyses alongside auto/ethnographic, narrative, and poetic inquiry.
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