Environing media and cultural techniques: From the history of agriculture to AI-driven smart farming

Abstract

This article presents the new theoretical concept of environing media, which is developed to offer critical insight into how processes of mediation affect how we perceive of, manage and use the environment. Building on the insight that the environment has been in a continuous slow process of change that is now escalating due to human impacts, the article sketches a history of how environmental change and mediation are intertwined. Taking the history of agriculture as a case for the theoretical development, it shows how the current digitization of farming and implementation of AI systems in precision agriculture is the last of a long series in which environmental mediation come to play a crucial role in the forging of human–Earth relations. The article thereby shows the complex interplay between knowing and changing the environment as media technologies produce new epistemologies that in turn produce new interventions.