Integrating an evolutionary perspective of “self-concept” in consumer research

IF 2.7 Q2 BUSINESS Journal of Consumer Marketing Pub Date : 2022-10-06 DOI:10.1108/jcm-08-2020-4046
Parthasarathi Das, Venugopal Pingali
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引用次数: 1

Abstract

Purpose The purpose of the study is to propose a framework for understanding the dynamism of the human self-system from evolutionary and socio-psychological perspective. The study aims to help scholars interested to use an evolutionary lens for examining consumer behaviour. Design/methodology/approach Relying on the principle of self-cybernetics, the study proposed a general framework explaining the operating mechanism of human self-system. The proposed framework incorporates the socio-psychological and the evolutionary perspective of the human self-concept. Findings The framework may help consumer scholars to integrate socio-psychological and evolutionary theories to produce novel and testable hypotheses. Originality/value To the best of the authors’ knowledge, this is the first attempt to propose a framework based on the principle of cybernetics to facilitate the use of an evolutionary lens in consumer research.
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在消费者研究中整合“自我概念”的进化视角
本研究的目的是提出一个从进化和社会心理学的角度来理解人类自我系统的动力的框架。这项研究旨在帮助有兴趣的学者使用进化的视角来研究消费者行为。设计/方法/途径基于自我控制论的原理,本研究提出了一个解释人类自我系统运行机制的总体框架。所提出的框架结合了人类自我概念的社会心理学和进化观点。研究发现该框架可以帮助消费者学者整合社会心理学和进化理论,以产生新颖且可测试的假设。原创性/价值据作者所知,这是第一次尝试提出一个基于控制论原理的框架,以促进在消费者研究中使用进化视角。
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来源期刊
Journal of Consumer Marketing
Journal of Consumer Marketing Business, Management and Accounting-Business and International Management
CiteScore
5.00
自引率
7.10%
发文量
68
期刊介绍: ■Consumer behaviour ■Customer policy and service ■Practical case studies to illustrate concepts ■The latest thinking and research in marketing planning ■The marketing of services worldwide
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