Morgane Innocent, Samuel Guillemot, Patrick Gabriel, Annick Tamaro
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引用次数: 0
Abstract
More sustainable food choices are part of a complex system that combines practices, which themselves are interconnected in a network of elements made up of competences, meanings and material devices. This article proposes an innovative method for studying this system through a non-deductive quantitative approach. The research adds to the corpus of the ‘theory of practices’ by defining the concepts of ‘central’ practices (i.e. connected to many elements of the system, such as the practice of buying and cooking sustainable products in the sustainable food system) and ‘peripheral’ practices (i.e. connected in a lesser extent to other elements of the system, such as the practices of anti-waste, growing your own food and the consumption of plant proteins). It also highlights the ‘connector’ role between the practices of certain elements. Finally, based on the current structure of the system of sustainable food practices, the article makes several propositions for speeding up change.
期刊介绍:
Recherche et Applications en Marketing (English edition) is a peer reviewed academic international journal publishing original research in the field of marketing in French and translated into English. It is a main reference for the development and dissemination of new concepts and new methods in marketing. The journal publishes articles covering any aspect of marketing, including consumer behaviour, communication, retailing, CRM, new product development and more. The journal publishes research articles, research notes, critical state of the art papers, and also articles offering perspectives from other disciplines which might be applied to marketing. Recherche et Applications en Marketing is an official journal of the AFM (French Marketing Association - Association Française du marketing). It is the leading French research journal in the field of marketing which has been published since 1986, and in both English and French since 2007.