{"title":"HOW DO THE COMPLEMENTARY ELEMENTS INFLUENCE THE VALUE OF MULTI-HOMING PRODUCTS IN PLATFORM ECOSYSTEM?","authors":"Ruiyang Tang, Yuki Inoue","doi":"10.1142/s1363919623500044","DOIUrl":null,"url":null,"abstract":"In the field of product development, there is an increased focus on product complementarity. This study explores how the elements of multi-homing complementarity in the platform ecosystem (complementarity type, degree of platform complementarity, and degree of complementarity with other products) affect perceived product value. The data comprise 248 samples of smart-home multi-homing products, collected from the Amazon EC platform. The results indicate that prioritizing the degree of platform complementarity can increase the number of reviews, while prioritizing the degree of complementarity with other products can reduce that number. Focusing on unique complementarity can have a negative impact on ratings. Regarding the interaction term, the interaction of unique complementarity and the degree of complementarity with other products increases the number of reviews. Thus, unique complementarity should be included in the product-development process to ensure product quality and enhance sales.","PeriodicalId":47711,"journal":{"name":"International Journal of Innovation Management","volume":" ","pages":""},"PeriodicalIF":1.3000,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Innovation Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1142/s1363919623500044","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
In the field of product development, there is an increased focus on product complementarity. This study explores how the elements of multi-homing complementarity in the platform ecosystem (complementarity type, degree of platform complementarity, and degree of complementarity with other products) affect perceived product value. The data comprise 248 samples of smart-home multi-homing products, collected from the Amazon EC platform. The results indicate that prioritizing the degree of platform complementarity can increase the number of reviews, while prioritizing the degree of complementarity with other products can reduce that number. Focusing on unique complementarity can have a negative impact on ratings. Regarding the interaction term, the interaction of unique complementarity and the degree of complementarity with other products increases the number of reviews. Thus, unique complementarity should be included in the product-development process to ensure product quality and enhance sales.
期刊介绍：
The International Journal of Innovation (IJIM) is the official journal of the International Society of Professional Innovation Management (ISPIM). Both the IJIM and ISPIM adopt a multi-disciplinary approach to addressing the many challenges of managing innovation, rather than a narrow focus on a single aspect such as technology, R&D or new product development. Both are also international, inclusive & practical, and encourage active interaction between academics, managers and consultants.
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