Consumer Awareness of the Eco-Labeling of Packaging

Abstract

Abstract The paper describes the results of research on consumer awareness and attitudes in the field of the ecology and labelling of packaging products. The research was divided into two parts. The first one was related to the perception of the respondents regarding ecology, while the second one was related to the classification of the cosmetics packaging products presented. The results obtained were analysed statistically. The correlation analysis performed showed the existence of a relationship between the variables selected (consumer attitudes). Strong correlations were noticed. The research showed that consumers equate labelling to the properties of products and packaging. The labelling of packaging and products can be ambiguous, which results in a problem with classifying waste to the appropriate segregation and collection system.