Moral framing and information virality in social movements: A case study of #HongKongPoliceBrutality

IF 3.1 2区 文学 Q1 COMMUNICATION Communication Monographs Pub Date : 2021-04-27 DOI:10.1080/03637751.2021.1918735
Rong Wang, Wenlin Liu
{"title":"Moral framing and information virality in social movements: A case study of #HongKongPoliceBrutality","authors":"Rong Wang, Wenlin Liu","doi":"10.1080/03637751.2021.1918735","DOIUrl":null,"url":null,"abstract":"ABSTRACT Guided by moral foundation theory and information virality theory, this study explored how moral framing, operationalized as the use of one of the five moral dimensions in tweets (i.e., care, fairness, loyalty, authority, and sanctity), is related to virality of social movement messages. It offered a case study of the 2019 Hong Kong protests by analyzing Twitter data collected using #HongKongPoliceBrutality. Results demonstrated that care framing promotes message virality, indicated by the likelihood of getting retweeted and favorited. However, the use of the fairness or authority frame decreased virality. Results indicated that the supporters of the movement were more likely to be triggered by non-political messages. The effect of moral framing on information virality was contingent upon the audience.","PeriodicalId":48176,"journal":{"name":"Communication Monographs","volume":null,"pages":null},"PeriodicalIF":3.1000,"publicationDate":"2021-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/03637751.2021.1918735","citationCount":"14","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Monographs","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/03637751.2021.1918735","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 14

Abstract

ABSTRACT Guided by moral foundation theory and information virality theory, this study explored how moral framing, operationalized as the use of one of the five moral dimensions in tweets (i.e., care, fairness, loyalty, authority, and sanctity), is related to virality of social movement messages. It offered a case study of the 2019 Hong Kong protests by analyzing Twitter data collected using #HongKongPoliceBrutality. Results demonstrated that care framing promotes message virality, indicated by the likelihood of getting retweeted and favorited. However, the use of the fairness or authority frame decreased virality. Results indicated that the supporters of the movement were more likely to be triggered by non-political messages. The effect of moral framing on information virality was contingent upon the audience.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
社会运动中的道德框架和信息病毒式传播:以#香港警察暴行为例
摘要在道德基础理论和信息病毒性理论的指导下,本研究探讨了道德框架如何与社会运动信息的病毒性相关,道德框架可操作为推文中五个道德维度之一(即关怀、公平、忠诚、权威和神圣)的使用。它通过分析使用#HongKongPolicieBrutility收集的推特数据,对2019年香港抗议活动进行了案例研究。研究结果表明,通过被转发和喜爱的可能性,护理框架可以促进信息的病毒性。然而,公平或权威框架的使用降低了病毒性。结果表明,该运动的支持者更有可能受到非政治信息的影响。道德框架对信息病毒性的影响取决于受众。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
Communication Monographs
Communication Monographs COMMUNICATION-
CiteScore
5.40
自引率
0.00%
发文量
12
期刊介绍: Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.
期刊最新文献
“Baba, you’re not gonna live forever … . we need these stories”: Intergenerational storytelling in Palestinian families connecting history, identity, and (the loss of) place College students with Deferred Action for Childhood Arrivals (DACA): Unpacking the meaning of thriving through conversation with DACA friends and allies How nature- and humanity-based awe experiences in video games can differentially lead to hedonic and eudaimonic outcomes (In)visibility during organizational entry: Newcomer perceptions of visibility in remote work Friendly skies and unfriendly workplace communication: Examining emotion displays on enterprise social media in the aviation industry
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1