THE REJECTIONIST ETHIC AND THE SPIRIT OF THE GREEN ECONOMY

Abstract

IN ENGLISH: This article explores how particular layers of the Western Zeitgeist and the Croatian social and economic context influenced the emergence and development of green entrepreneurship, and whether they could be helpful in understanding the potential transition to a green economy. It is argued that what initially drove several of interviewees to green entrepreneurships could be subsumed under the label rejectionist ethic used here to encompass different modes of rejecting modern economic institutions and the usual life trajectory of completing one’s education and working at a job in line with one’s social position and/or education. --------------- IN CROATIAN: Clanak istražuje kako su određeni dijelovi zapadnog Zeitgeista i hrvatskog drustvenog i ekonomskog konteksta utjecali na nastanak i razvoj zelenog poduzetnistva, te da li mogu pomoci u razumijevanju potencijalne tranzicije prema zelenoj ekonomiji. Tvrdi se da je nekolicinu kazivaca prema zelenom poduzetnistvu inicijalno vodilo ono sto se ovdje svrstava pod koncept etike odbacivanja. Etika odbacivanja obuhvaca razlicite oblike odbacivanja modernih ekonomskih institucija i uobicajenog životnog puta zavrsetka obrazovanja i rada na radnom mjestu u skladu s drustvenim položajem i/ili obrazovanjem.