{"title":"The memefication of Squid Game and mimicry of Asian images","authors":"Sunny Yoon","doi":"10.1177/13678779231177724","DOIUrl":null,"url":null,"abstract":"The memefication of Squid Game demonstrates the cultural dynamics of media reception in changing media environments. The dissemination of memes facilitates public participation and democratic use of media, however memes also aggravate cultural prejudice and contribute to the segregation of social groups. This study investigates ideological influences involved in spreading Squid Game memes. Squid Game and associated memes demonstrate the ambivalence of cultural dynamics at the global level and identity issues involved in consuming media and pop culture. Theories of postcolonialism and critical discourse analysis are applied to examine media production and distribution of Korean media, and its influence on the reproduction cultural prejudice in changing media environments. Online memes provide the particular impetus underlying contestations between cultural diversity and ideological conservation in our changing media environment.","PeriodicalId":47307,"journal":{"name":"International Journal of Cultural Studies","volume":"26 1","pages":"497 - 517"},"PeriodicalIF":1.5000,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Cultural Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13678779231177724","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
The memefication of Squid Game demonstrates the cultural dynamics of media reception in changing media environments. The dissemination of memes facilitates public participation and democratic use of media, however memes also aggravate cultural prejudice and contribute to the segregation of social groups. This study investigates ideological influences involved in spreading Squid Game memes. Squid Game and associated memes demonstrate the ambivalence of cultural dynamics at the global level and identity issues involved in consuming media and pop culture. Theories of postcolonialism and critical discourse analysis are applied to examine media production and distribution of Korean media, and its influence on the reproduction cultural prejudice in changing media environments. Online memes provide the particular impetus underlying contestations between cultural diversity and ideological conservation in our changing media environment.
期刊介绍：
International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.
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