The Addiction Use of Wechat Among Young Adults in China During the Covid-19 Pandemic

IF 0.6 Q3 COMMUNICATION Media Education-Mediaobrazovanie Pub Date : 2022-12-05 DOI:10.13187/me.2022.4.645
Y. Yang, H. Adnan
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Abstract

During the Covid-19 pandemic, WeChat has gradually become an indispensable social media interaction tool in the life of Chinese people. More than 90 percent Chinese people would log into WeChat every day in the first-tier cities of China. Due to the rising number of WeChat users, it is worth investigating the addiction of WeChat among young adults and to what extent, WeChat is able to create addiction among Chinese young adults. It is also imperative to understand which aspects of WeChat that users are addicted to. This study examines the addiction of WeChat among young adults. In-depth interview is used in this study to understand ten WeChat users' addictive behaviour. By using the Time Perspective Theory, the findings indicate that Present Fatalistic orientations tend to have addiction behaviour while Present Hedonistic orientations also have chance to be addicted. The findings suggest user's addiction behaviour is related to the following four categories: WeChat friendship/relationship addiction, WeChat activity addiction, WeChat information addiction, and miscellaneous WeChat addiction. As a conclusion, users' with Present Fatalistic orientations and Present Hedonistic orientations tend to have WeChat addiction behaviour and they are more likely to have WeChat friendship/relationship addiction and WeChat information addiction.
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Covid-19大流行期间中国年轻人对微信的成瘾使用
新冠肺炎疫情期间,b微信逐渐成为国人生活中不可或缺的社交媒体互动工具。在中国的一线城市,超过90%的中国人每天都会登录百度。由于微信用户数量的不断增加,微信在年轻人中的成瘾性以及微信在多大程度上能够在中国年轻人中产生成瘾性是值得研究的。了解用户沉迷于b微信的哪些方面也很重要。这项研究调查了年轻人对微信上瘾的情况。本研究采用深度访谈的方式来了解b微信用户的成瘾行为。运用时间视角理论,研究结果表明,当前宿命论取向倾向于产生成瘾行为,而当前享乐主义取向也有可能产生成瘾行为。研究结果表明,用户的成瘾行为与以下四类相关:微信友情/关系成瘾,微信活动成瘾,微信信息成瘾,微信杂项成瘾。综上所述,当前宿命论取向和当前享乐主义取向的用户倾向于微信成瘾行为,微信的友谊/关系成瘾和微信的信息成瘾的可能性更大。
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