Leveraging User Ideas for Product Innovation in Open Innovation Communities

Abstract

The abundance of user ideas in the open innovation community poses a challenge of information overload for enterprises, making it difficult to effectively adopt ideas for product innovation. Existing studies primarily focus on evaluating the usefulness of user ideas, while overlooking the actual adoption outcomes of these ideas. Based on the information adoption model, this paper proposes a user idea adoption model, which integrates the two stages of idea collection and idea application. The authors creatively discuss the factors influencing the process from “perceived usefulness” to “adoption” of a user idea, and explore the complete mechanism of user idea adoption for product innovation. The results show that the information quality and source credibility of user ideas affect the perceived usefulness. The degree of user demand, innovation complexity, and competition intensity have moderating effects on the relationship between the perceived usefulness of user ideas and the results of user ideas adoption.