{"title":"The neoliberal perils of yoga and self-care on apps and platforms","authors":"Constantine Gidaris","doi":"10.1177/13678779231179739","DOIUrl":null,"url":null,"abstract":"This article situates the digital self-care industry within a neoliberal framework in which I critically analyze the effects of modern postural yoga through platforms and apps. In specific, I argue that the neoliberalization of digitally mediated self-care through Instagram, YouTube, Calm and Yoga-Go not only place the onus of health and wellbeing on individuals, they also endanger the physical health, mental health and digital privacy of their users. In turn, the consequences of economic and political systems that have created many of the social conditions that push people to seek ways in which they themselves can alleviate the pressures and stresses of everyday life continue to be ignored.","PeriodicalId":47307,"journal":{"name":"International Journal of Cultural Studies","volume":"26 1","pages":"606 - 620"},"PeriodicalIF":1.5000,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Cultural Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13678779231179739","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
This article situates the digital self-care industry within a neoliberal framework in which I critically analyze the effects of modern postural yoga through platforms and apps. In specific, I argue that the neoliberalization of digitally mediated self-care through Instagram, YouTube, Calm and Yoga-Go not only place the onus of health and wellbeing on individuals, they also endanger the physical health, mental health and digital privacy of their users. In turn, the consequences of economic and political systems that have created many of the social conditions that push people to seek ways in which they themselves can alleviate the pressures and stresses of everyday life continue to be ignored.
期刊介绍：
International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
