Technology Adoption and Promotion in the Age of Skepticism: Examining COVID-19 Mitigation through Technological and Human Factors

Q2 Business, Management and Accounting Journal of Promotion Management Pub Date : 2023-01-10 DOI:10.1080/10496491.2023.2165207

Lan Ni, Wenlin Liu, Yan Huang, Miao Pan

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引用次数: 1

Abstract

Abstract Expanding the theoretical framework of technology adoption and promotion, this study examined multi-domain predictors of the intention to adopt COVID-19-related mobile technology: technological (user-friendliness and privacy concern), human (relational and cultural), and situational (problem recognition, involvement recognition, and constraint recognition about the pandemic itself). An online survey (N = 745) of residents in a Southern U.S. city was conducted and analyzed using hierarchical ordinary least squares (OLS) regressions. Results showed that technology adoption intention was negatively related to privacy concern and positively related to trust in government. However, neither user-friendliness nor the cultural values of conformity and self-direction played a significant role. While interdependent self-construal was positively related to adoption intention, independent self-construal was not a significant predictor. Regarding situational perceptions, problem recognition and constraint recognition significantly predicted adoption intention, whereas involvement recognition did not. Theoretically, the study advances technology promotion literature by identifying multiple domains of barriers. Practically, it provides implications for promoting mobile technology in public health crises.

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怀疑时代的技术采用和推广:通过技术和人为因素考察COVID-19缓解

本研究扩展了技术采用和推广的理论框架，研究了采用covid -19相关移动技术意愿的多领域预测因素:技术(用户友好性和隐私问题)、人(关系和文化)和情境(关于大流行本身的问题识别、参与识别和约束识别)。对美国南部一个城市的居民进行了一项在线调查(N = 745)，并使用分层普通最小二乘(OLS)回归进行了分析。结果表明，技术采用意愿与隐私关注呈负相关，与政府信任呈正相关。然而，用户友好性和从众和自我指导的文化价值观都没有发挥重要作用。而相互依赖的自我解释与收养意愿正相关，独立的自我解释不显著。在情境感知方面，问题认知和约束认知对采纳意愿有显著的预测作用，而涉入认知对采纳意愿没有显著的预测作用。从理论上讲，该研究通过识别多个领域的障碍来推进技术促进文献。实际上，它为在公共卫生危机中推广移动技术提供了影响。

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来源期刊

Journal of Promotion Management Business, Management and Accounting-Marketing

CiteScore

6.10

自引率

0.00%

发文量

期刊介绍： The Journal of Promotion Management will keep you up-to-date on applied research and planning in promotion management. It is designed for practitioners in advertising, public relations, and personal selling, as well as academicians, researchers, and teachers in these areas. Every year, businesses in the United States budget approximately two-thirds of all marketing money into consumer and trade promotions designed to push products through the distribution chain. Any successful brand marketing plan relies on promotion, whether to stimulate immediate sales or ensure continued commerce.