{"title":"Unsettling Heimat and the Touristic Ideal: Tropes of the Uncanny in Lois Hechenblaikner's Anti-Heimat Photography","authors":"Julia Secklehner","doi":"10.5699/austrianstudies.29.2021.0121","DOIUrl":null,"url":null,"abstract":"Abstract:The pre-formatted surface of a Heimat idyll has long been an important site of criticism in Austrian culture. Expanding this critique within the Anti-Heimat genre, this article focuses on three photo series by Lois Hechenblaikner to argue that the uncanny represents a significant aspect in contemporary visual culture by subverting the strong visuality of the Heimat ideal as it is promoted in mass tourism. Dissecting Heimat as a commercial product, Hechenblaikner explores the dark sides of alpine tourism and mass consumerism and uses the uncanny as a central trope in unmasking the destructive elements of Heimat in the contemporary tourist industry.","PeriodicalId":41034,"journal":{"name":"Austrian Studies","volume":"29 1","pages":"121 - 43"},"PeriodicalIF":0.1000,"publicationDate":"2022-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Austrian Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5699/austrianstudies.29.2021.0121","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
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Abstract
Abstract:The pre-formatted surface of a Heimat idyll has long been an important site of criticism in Austrian culture. Expanding this critique within the Anti-Heimat genre, this article focuses on three photo series by Lois Hechenblaikner to argue that the uncanny represents a significant aspect in contemporary visual culture by subverting the strong visuality of the Heimat ideal as it is promoted in mass tourism. Dissecting Heimat as a commercial product, Hechenblaikner explores the dark sides of alpine tourism and mass consumerism and uses the uncanny as a central trope in unmasking the destructive elements of Heimat in the contemporary tourist industry.
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