{"title":"Hidden Messages: Connotation analysis of Textile Trademarks in the Republic of China (1912-1949)","authors":"Tianzhu Cong, Yi Zhang, Linlin Shen, Rongrong Cui","doi":"10.2478/ftee-2023-0016","DOIUrl":null,"url":null,"abstract":"Abstract This study analyses trademarks of the textile industry issued between 1912–1949 in the Republic of China, revealing the trademarks’ art features and hidden messages. The trademarks’ images and information folders were critically examined within their historical context. The work, by analysing the themes and patterns of the trademarks, revealed that the people-oriented conception, humanistic spirit, nationalist sentiment and the multiple connotations of era development were behind the trademarks, which answers questions about the social connotations of textile trademarks of the Republic of China and also gives us some guidance to understand how to use these connotations for innovation trademark design to inherit better traditional culture in the future.","PeriodicalId":12309,"journal":{"name":"Fibres & Textiles in Eastern Europe","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Fibres & Textiles in Eastern Europe","FirstCategoryId":"88","ListUrlMain":"https://doi.org/10.2478/ftee-2023-0016","RegionNum":4,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MATERIALS SCIENCE, TEXTILES","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract This study analyses trademarks of the textile industry issued between 1912–1949 in the Republic of China, revealing the trademarks’ art features and hidden messages. The trademarks’ images and information folders were critically examined within their historical context. The work, by analysing the themes and patterns of the trademarks, revealed that the people-oriented conception, humanistic spirit, nationalist sentiment and the multiple connotations of era development were behind the trademarks, which answers questions about the social connotations of textile trademarks of the Republic of China and also gives us some guidance to understand how to use these connotations for innovation trademark design to inherit better traditional culture in the future.
期刊介绍:
FIBRES & TEXTILES in Eastern Europe is a peer reviewed bimonthly scientific journal devoted to current problems of fibre, textile and fibrous products’ science as well as general economic problems of textile industry worldwide. The content of the journal is available online as free open access.
FIBRES & TEXTILES in Eastern Europe constitutes a forum for the exchange of information and the establishment of mutual contact for cooperation between scientific centres, as well as between science and industry.