In media(tization) studies we love metaphors

C. Scolari
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Abstract

The long history of mass communication theories is full of metaphors, from Shannon and Weaver’s ‘transmission channel’ to Noelle-Neumann’s ‘spiral of silence’. The objective of the chapter is to give an overview of the use of metaphors and models in mediatized communication studies. Special attention is given to the metaphors that support the representations of digital and interactive communication practices; in this context, the chapter deals with the metaphors of the Internet, the World Wide Web, and new platforms and introduces the main metaphors of media change. The chapter concludes with a series of reflections on the risks and benefits of metaphorical reasoning and includes a call for ‘metaphorical experimentation’.
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在媒介化研究中,我们喜欢隐喻
从香农和韦弗的“传播渠道”到诺埃尔-诺伊曼的“沉默的螺旋”,大众传播理论的悠久历史充满了隐喻。本章的目的是概述隐喻和模型在媒介传播研究中的应用。特别关注支持数字和互动传播实践表征的隐喻;在这种背景下,本章讨论了互联网、万维网和新平台的隐喻,并介绍了媒体变革的主要隐喻。本章总结了一系列关于隐喻推理的风险和好处的反思,包括对“隐喻实验”的呼吁。
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来源期刊
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0.00%
发文量
29
审稿时长
40 weeks
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