{"title":"Social network ties, proactive entrepreneurial behavior and successful retail business: a study on Indonesia small enterprises","authors":"M. Nasution, E. Rini, Y. Absah, B. K. Sembiring","doi":"10.1108/jrme-07-2020-0095","DOIUrl":null,"url":null,"abstract":"\nPurpose\nThis study aims to examine the relationship between social network ties (SNT) and successful retail business (SRB), as well as the effect of the moderating variable of proactive entrepreneurial behavior (PEB).\n\n\nDesign/methodology/approach\nThe quantitative method with a cross-sectional design is used. A series of questionnaires are distributed and collected from a total of 101 retail business owners selected by a purposive sampling technique. Factor analysis and regression analysis are used to test the validity of the data and hypotheses.\n\n\nFindings\nThe results establish that the higher the SNT, the higher the chance of a retail business to be successful. Interestingly, subsequent findings indicate that the role of PEB can strengthen the relationship between SNT and SRBs.\n\n\nOriginality/value\nBusiness owners or entrepreneurs are considering both SNT and PEB in making business decisions. A new insight on the importance of intangible resources is revealed where it is rooted in resource-based and social capital theories.\n","PeriodicalId":45322,"journal":{"name":"Journal of Research in Marketing and Entrepreneurship","volume":" ","pages":""},"PeriodicalIF":2.0000,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Research in Marketing and Entrepreneurship","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jrme-07-2020-0095","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 3
Abstract
Purpose
This study aims to examine the relationship between social network ties (SNT) and successful retail business (SRB), as well as the effect of the moderating variable of proactive entrepreneurial behavior (PEB).
Design/methodology/approach
The quantitative method with a cross-sectional design is used. A series of questionnaires are distributed and collected from a total of 101 retail business owners selected by a purposive sampling technique. Factor analysis and regression analysis are used to test the validity of the data and hypotheses.
Findings
The results establish that the higher the SNT, the higher the chance of a retail business to be successful. Interestingly, subsequent findings indicate that the role of PEB can strengthen the relationship between SNT and SRBs.
Originality/value
Business owners or entrepreneurs are considering both SNT and PEB in making business decisions. A new insight on the importance of intangible resources is revealed where it is rooted in resource-based and social capital theories.
期刊介绍：
The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed rapidly.The journal stands at the interface of research in marketing and entrepreneurship. Coverage may include, but is not limited to: -The size and structure of the entrepreneurial enterprise. -SMEs and micro businesses approach marketing -Intrapreneurship -The role of entrepreneurship in marketing -The role of marketing in entrepreneurship -How do successful entrepreneurs market their product and services? -Competencies necessary for the successful entrepreneur -The role of entrepreneurship (and, as appropriate, intrapreneurship) in the development of organizations -Life cycles of organizations: the stages in the growth of firms and the analysis of critical episodes -The influence of external help, support, and personal contact networks -Opportunity recognition -Relationships between SMEs and larger firms: how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEs -Strategic and management issues that pertain to marketing -Cultural and sociological perspectives of the entrepreneur -Cross-cultural studies and work on developing economies -Appropriate research methodologies
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