The influence of heritage food consumption and experiential value on Terengganu’s destination image and tourists’ behavioural intention

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Heritage Tourism Pub Date : 2022-08-19 DOI:10.1080/1743873X.2022.2110886

N. Mohammad, M. Hanafiah, M. Zahari

引用次数: 3

Abstract

ABSTRACT This study investigates the factors influencing heritage food tourists’ behavioural intentions and perceived destination image based on how heritage food consumption and experiential value affect their behavioural intention. A sample of 336 tourists was surveyed in Terengganu, Malaysia. The study hypotheses were investigated using partial-least square-structural equation modelling (PLS-SEM). The results demonstrate that consumption and experiential value significantly predict tourists’ attitudes. In addition, their favourable attitude towards food significantly stimulates their perception of Terengganu's destination image and behavioural intention. This study demonstrates the importance of local food consumption value on tourists’ perceptions and behaviour, which is especially important in the promotion of heritage food tourism. The findings suggest ways for managers and practitioners in the culinary tourism industry to strategically market their offerings in order to increase demand for food tourism.

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遗产食品消费和体验价值对登嘉楼目的地形象和游客行为意愿的影响

摘要本研究基于遗产美食消费和体验价值对游客行为意愿的影响，探讨遗产美食游客行为意愿和目的地感知形象的影响因素。在马来西亚登嘉楼对336名游客进行了抽样调查。采用偏最小二乘结构方程模型(PLS-SEM)对研究假设进行了验证。结果表明，消费和体验价值对游客态度有显著的预测作用。此外，他们对食物的良好态度显著刺激了他们对登嘉楼目的地形象和行为意愿的感知。本研究证明了当地食品消费价值对游客的认知和行为的重要性，这在遗产食品旅游的推广中尤为重要。研究结果建议管理人员和从业者在烹饪旅游行业战略性地推销他们的产品，以增加对食品旅游的需求。

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来源期刊

Journal of Heritage Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.50

自引率

11.10%

发文量

期刊介绍： The Journal of Heritage Tourism ( JHT ) is a peer-reviewed, international transdisciplinary journal. JHT focuses on exploring the many facets of one of the most notable and widespread types of tourism. Heritage tourism is among the very oldest forms of travel. Activities such as visits to sites of historical importance, including built environments and urban areas, rural and agricultural landscapes, natural regions, locations where historic events occurred and places where interesting and significant living cultures dominate are all forms of heritage tourism. As such, this form of tourism dominates the industry in many parts of the world and involves millions of people. During the past 20 years, the study of tourism has become highly fragmented and specialised into various theme areas, or concentrations. Within this context, heritage tourism is one of the most commonly investigated forms of tourism, and hundreds of scholars and industry workers are involved in researching its dynamics and concepts. This academic attention has resulted in the publication of hundreds of refereed articles in various scholarly media, yet, until now there has been no journal devoted specifically to heritage tourism; Journal of Heritage Tourism was launched to fill this gap. JHT seeks to critically examine all aspects of heritage tourism. Some of the topics to be explored within the context of heritage tourism will include colonial heritage, commodification, interpretation, urban renewal, religious tourism, genealogy, patriotism, nostalgia, folklore, power, funding, contested heritage, historic sites, identity, industrial heritage, marketing, conservation, ethnicity, education and indigenous heritage.