{"title":"Music career and sustainability: the strategies of a hiplife musician","authors":"Joshua O. Brew","doi":"10.1080/17411912.2023.2236636","DOIUrl":null,"url":null,"abstract":"ABSTRACT Despite the challenges musicians face in different music cultures, the question of how musicians sustain their careers is often not highlighted in music and sustainability studies. This article focuses on the strategies adopted by Okyeame Kwame (OK), one of the pioneers of hiplife music, to sustain his career in the Ghanaian music industry. From an ecology of music viewpoint and twelve months of ethnographic fieldwork in Ghana, this article explores the factors influencing hiplife and musicians within the Ghanaian music industry to enable music career sustenance. This article argues that sustainable music careers are linked to and necessary for the sustainability of music cultures. It also contributes to the ongoing discourse on music and sustainability, particularly about music careers. Overall, the article offers lessons to help musicians and ethnomusicologists explore career sustainability strategies in various contexts and work towards a theory and practice of music career sustainability.","PeriodicalId":43942,"journal":{"name":"Ethnomusicology Forum","volume":" ","pages":""},"PeriodicalIF":0.2000,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Ethnomusicology Forum","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17411912.2023.2236636","RegionNum":1,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"MUSIC","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT Despite the challenges musicians face in different music cultures, the question of how musicians sustain their careers is often not highlighted in music and sustainability studies. This article focuses on the strategies adopted by Okyeame Kwame (OK), one of the pioneers of hiplife music, to sustain his career in the Ghanaian music industry. From an ecology of music viewpoint and twelve months of ethnographic fieldwork in Ghana, this article explores the factors influencing hiplife and musicians within the Ghanaian music industry to enable music career sustenance. This article argues that sustainable music careers are linked to and necessary for the sustainability of music cultures. It also contributes to the ongoing discourse on music and sustainability, particularly about music careers. Overall, the article offers lessons to help musicians and ethnomusicologists explore career sustainability strategies in various contexts and work towards a theory and practice of music career sustainability.
期刊介绍：
Articles often emphasise first-hand, sustained engagement with people as music makers, taking the form of ethnographic writing following one or more periods of fieldwork. Typically, ethnographies aim for a broad assessment of the processes and contexts through and within which music is imagined, discussed and made. Ethnography may be synthesised with a variety of analytical, historical and other methodologies, often entering into dialogue with other disciplinary areas such as music psychology, music education, historical musicology, performance studies, critical theory, dance, folklore and linguistics. The field is therefore characterised by its breadth in theory and method, its interdisciplinary nature and its global perspective.
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