{"title":"A Mulatto Brazil – the narrative of the Dionysian character of Brazilian society in the 2014 FIFA World Cup","authors":"Daniel Malanski, E. F. Peña","doi":"10.1080/14608944.2022.2125941","DOIUrl":null,"url":null,"abstract":"ABSTRACT The 2014 FIFA World Cup in Brazil conveyed – by its slogan, mascot, posters and ceremonies – the idea of a Mulatto Brazil (an inventive and festive nation under the sign of two idiosyncratic worlds). We argue that such a reference – based on the duality between Dionysius and Apollo (as contemplated by Nietzsche and brought to the context of Brazil and football by Freyre) – was used as a means of bringing forward an idea of the exceptionality of Brazilian society (based on nationalist concepts of ethnicity) to attract tourists, ease social tensions and justify the event’s costs.","PeriodicalId":45917,"journal":{"name":"NATIONAL IDENTITIES","volume":"25 1","pages":"423 - 439"},"PeriodicalIF":0.9000,"publicationDate":"2022-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"NATIONAL IDENTITIES","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/14608944.2022.2125941","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"POLITICAL SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT The 2014 FIFA World Cup in Brazil conveyed – by its slogan, mascot, posters and ceremonies – the idea of a Mulatto Brazil (an inventive and festive nation under the sign of two idiosyncratic worlds). We argue that such a reference – based on the duality between Dionysius and Apollo (as contemplated by Nietzsche and brought to the context of Brazil and football by Freyre) – was used as a means of bringing forward an idea of the exceptionality of Brazilian society (based on nationalist concepts of ethnicity) to attract tourists, ease social tensions and justify the event’s costs.
期刊介绍：
National Identities explores the formation and expression of national identity from antiquity to the present day. It examines the role in forging identity of cultural (language, architecture, music, gender, religion, the media, sport, encounters with "the other" etc.) and political (state forms, wars, boundaries) factors, by examining how these have been shaped and changed over time. The historical significance of "nation"in political and cultural terms is considered in relationship to other important and in some cases countervailing forms of identity such as religion, region, tribe or class. The focus is on identity, rather than on contingent political forms that may express it. The journal is not prescriptive or proscriptive in its approach.
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