Humanising complex projects through design thinking and its effects

Abstract

The last decades of research in project studies show us that humans, rather than technologies, software or mathematical models, shape project success. This is simultaneously fascinating and problematic since, while technologies, software or mathematical models are relatively predictable and straightforward, humans are far more complex, with extremely intricate links between motivations and emotions. This consideration is particularly true in complex projects where a plethora of diverse stakeholders have very different emotions and motivations toward the same project. To address this challenge, this essay proposes using design thinking principles, tools, and techniques to "humanise" complex projects. By bringing together stakeholders, including non-market stakeholders such as local communities, with diverse goals and interests and aligning them with a common purpose, design thinking can help to shape, plan, and deliver successful complex projects. While design thinking is commonly discussed in innovation studies, this essay aims to encourage its investigation and discussion in project studies.