Effects of gain-loss-framed messages on virtual reality intervened fitness exercise

IF 2.1 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Information Discovery and Delivery Pub Date : 2021-12-14 DOI:10.1108/idd-04-2021-0051

R. Yadav, Mohit Yadav, A. Mittal

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引用次数: 1

Abstract

Purpose Technology for fitness provides users with numerous features that aid the achievement of intended fitness/health goals such as checking consumption habits and adherence to exercise. Based upon the concepts of self-efficacy and prospect theories, this study aims to inspect the influence of messages frame on behavioral usage of virtual reality (VR) technology intervened fitness exercise. Design/methodology/approach By usage of a laboratory-based experiment commissioning certain fitness exercises, this study is conducted on 150 respondents. An assessment is conducted on the efficiency of gain appeal mechanism (exercise performance feedback) toward the usage of VR intervened fitness exercise and measured surge in exercise self-efficacy (ESE), playfulness (PL) and outcome expectations. Findings The results show that gain-appealed/framed messages prove advantageous over loss-appealed/framed in performing VR intervened exercises. A bootstrapped (method) mediation analysis confirms higher positive effects of gain-framed messages upon intentions to use VR intervened fitness exercise. VR intervened fitness exercise was strongly and positively mediated by ESE, PL and outcome expectations. Practical implications This study is of help to researchers and marketers trying to understand the role played by gain- and loss-framed messages on VR technology enabled fitness exercises. Originality/value This study helps VR and fitness technology developers and marketers understand the effectiveness of persuasive performance messages toward VR fitness exercise technology adoption amalgamating message intervention with better technology usage.

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增益-损失框架信息对虚拟现实干预健身运动的影响

健身技术为用户提供了许多功能，有助于实现预期的健身/健康目标，如检查消费习惯和坚持锻炼。基于自我效能感和前景理论，本研究旨在考察信息框架对虚拟现实技术干预健身运动行为使用的影响。设计/方法/方法通过使用实验室实验委托进行某些健身锻炼，这项研究对150名受访者进行。对获得吸引力机制（运动表现反馈）对VR干预健身运动的使用效率进行了评估，并测量了运动自我效能感（ESE）、游戏性（PL）和结果预期的激增。结果表明，在进行VR干预练习时，增益申诉/框定消息比损失申诉/框动消息更有利。自举（方法）中介分析证实，增益框信息对使用VR干预健身锻炼的意图有更高的积极影响。VR干预的健身运动受到ESE、PL和结果预期的强烈而积极的介导。实际含义这项研究有助于研究人员和营销人员理解收益和损失框架信息在虚拟现实技术健身运动中所起的作用。独创性/价值这项研究有助于VR和健身技术开发人员和营销人员了解说服性绩效信息对VR健身锻炼技术采用的有效性，将信息干预与更好的技术使用相结合。

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来源期刊

Information Discovery and Delivery INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

5.40

自引率

4.80%

发文量

期刊介绍： Information Discovery and Delivery covers information discovery and access for digital information researchers. This includes educators, knowledge professionals in education and cultural organisations, knowledge managers in media, health care and government, as well as librarians. The journal publishes research and practice which explores the digital information supply chain ie transport, flows, tracking, exchange and sharing, including within and between libraries. It is also interested in digital information capture, packaging and storage by ‘collectors’ of all kinds. Information is widely defined, including but not limited to: Records, Documents, Learning objects, Visual and sound files, Data and metadata and , User-generated content.