Media Culture of a Globalised World: Evolution of Language Technologies

Abstract

As a world civilisational phenomenon occurring at the turn of the 20 th –21 st centuries, globalism has affected not only politics and economics, but also culture. Moreover, due to the expanding system of media communications and increasing mobility of images and symbols of the information age, which has profoundly affected methods of thinking and system of science and education, the globalisation of the world socio-cultural space can be seen as reflecting many aspects of the current “spirit of the time”. For this reason, various discussions currently taking place in the humanities are related to the nature and consequences of cultural globalisation including the sphere of language technologies, which influences the dialogue of cultures in the globalised world. On 24 th –25 th April 2020, the online International Conference “Dialogue of Cultures in the Age of Globalization and Digitalization” took place. The Conference was organised by the Chair of Cultural Studies and Socio-Cultural Activity of the Ural Federal University along with the Ural Branch of the Scientific-Educational Society of Cultural Studies of Russia. Papers in the current issue of Changing Societies & Personalities are devoted to the main theme of the conference, including the language of culture. It was Martin Heidegger who put forward the idea that language is the “house of being” of humanity (Heidegger, 1927/1993, p. 220). In this regard, the methods of language formation, its evolution, main trends and development are the subject of research interest, which also includes the language of media culture as an information-age phenomenon that affects the process of globalisation. An important factor of contemporary media culture is how representations of reality in the context of globalisation and digitalisation increasingly affect public consciousness and the process of socialisation on individual level. Whether for realising one’s creative abilities or learning the “other”, contemporary communication technologies (digital cinema, television and photo, multimedia systems, computer-related art, social networks and mobile communications)