Changes in Online Shopping Behavior in the Czech Republic During the COVID-19 Crisis

IF 4.4 1区管理学 Q2 BUSINESS Journal of Competitiveness Pub Date : 2022-03-31 DOI:10.7441/joc.2022.01.09

Veronika Svatošová

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引用次数: 9

Abstract

The development of the online environment resulted in the formation of the behavior of all subjects in the online and offline market. This paper responds to current changes that significantly shape the whole society. Therefore, this paper aims to identify changes in online shopping before and during the COVID-19 crisis. The paper is based on primary research in the form of a questionnaire survey among a selected group of respondents that assess the determinants influencing their online shopping decisions before and during the ongoing COVID-19 crisis. The research showed that the COVID-19 crisis was reflected in changes in respondents’ online shopping behavior. Less than a third of respondents declared that they did not change their online shopping behavior during the COVID-19 crisis. The research showed that the frequency of online purchases had increased significantly (more than three times), as well as the percentage volume of goods purchased online. It can also be assessed that the COVID-19 crisis has an impact on future online shopping, and more than 40% of respondents do plan to shop online more after the COVID-19 crisis than during the crisis. However, the relationship between generational cohorts and changes in online shopping behavior before and during the COVID-19 crisis has been demonstrated. Online retailers should be prepared for these changes and should take these changes into account when designing and implementing their e-strategy and thus increase their competitiveness in e-commerce.

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COVID-19危机期间捷克共和国网上购物行为的变化

线上环境的发展导致了线上和线下市场中所有主体行为的形成。本文回应了当前对整个社会产生重大影响的变化。因此，本文旨在确定新冠肺炎危机之前和期间网上购物的变化。该论文基于对选定的一组受访者进行问卷调查的初步研究，这些受访者评估了在新冠肺炎危机之前和期间影响他们网上购物决策的决定因素。研究表明，新冠肺炎危机反映在受访者网上购物行为的变化中。不到三分之一的受访者表示，在新冠肺炎危机期间，他们没有改变网上购物行为。研究表明，在线购买的频率显著增加（超过三倍），在线购买商品的百分比也有所增加。还可以评估的是，新冠肺炎危机对未来的网上购物有影响，超过40%的受访者确实计划在新冠肺炎危机后比危机期间更多地在网上购物。然而，在新冠肺炎危机之前和期间，世代群体与网上购物行为变化之间的关系已经得到证明。在线零售商应为这些变化做好准备，在设计和实施其电子战略时应考虑到这些变化，从而提高其在电子商务中的竞争力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Competitiveness Multiple-

CiteScore

11.30

自引率

2.70%

发文量

审稿时长

12 weeks

期刊介绍： The Journal of Competitiveness, a scientific periodical published by the Faculty of Management and Economics of Tomas Bata University in Zlín in collaboration with publishing partners, presents the findings of basic and applied economic research conducted by both domestic and international scholars in the English language. Focusing on economics, finance, and management, the Journal of Competitiveness is dedicated to publishing original scientific articles. Published four times a year in both print and electronic formats, the journal follows a rigorous peer-review process with each contribution reviewed by two independent reviewers. Only scientific articles are considered for publication, while other types of papers such as informative articles, editorial materials, corrections, abstracts, or résumés are not included.