Potencial turístico, planificación participativa, diversificación del turismo de sol y playa de Bahías de Huatulco, Oaxaca

Abstract

The article shows the participatory planning process with the intention of generating elements to structure and support the diversification of sun and beach tourism in Bahias de Huatulco located on the Oaxacan coast of southern Mexico. This research is based on a diagnosis in the municipalities surrounding the destination of Huatulco Bays to assess their natural and cultural attractions, followed by a participatory exercise with tourism service providers, municipal tourism management committees, municipal authorities and the Secretary of Tourism of the state of Oaxaca, whose purpose was to define the tourism product, the tourism vision of the area studied and propose a strategic plan. In order to identify the potential demand of tourists, surveys were applied to national and foreign tourists in the destination Bahias de Huatulco.