A Triadic Actor View of Value Co-creation in Business Incubation

Abstract

The globalization of business, combined with technological and demographic changes, is impacting the world’s regions in different ways. Nevertheless, a common response to emergent conditions is to encourage the establishment of new businesses (or the growth of established businesses), facilitated by some form of business startup incubation support. Some studies (Bruneel et al., 2012) have suggested that further research is needed to look beyond providing incubator service to also consider firstly, how regional conditions shape the incubator business model rationale, and secondly, the extent to which incubator value propositions and client profiles are aligned. In this paper, we take up these suggestions in our analysis.