{"title":"Framing, czyli efekt sformułowania","authors":"P. Zielonka","doi":"10.7206/DEC.1733-0092.85","DOIUrl":null,"url":null,"abstract":"A slight difference in the message formulation may lead to a different behavior of the recipient. This phenomenon is called the framing effect. The article describes three types of framing: the risky choice framing effect, the attribute framing effect and the goal framing effect. It has been shown that the phenomenon responsible for framing effect is, commonly occurring in humans, a strong loss aversion. Examples of the implementation of framing in various economic areas, such as price policy, taxation, or negotiation, are discussed.","PeriodicalId":37255,"journal":{"name":"Decyzje","volume":"14 1","pages":"41-68"},"PeriodicalIF":0.0000,"publicationDate":"2017-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Decyzje","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7206/DEC.1733-0092.85","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 1
Abstract
A slight difference in the message formulation may lead to a different behavior of the recipient. This phenomenon is called the framing effect. The article describes three types of framing: the risky choice framing effect, the attribute framing effect and the goal framing effect. It has been shown that the phenomenon responsible for framing effect is, commonly occurring in humans, a strong loss aversion. Examples of the implementation of framing in various economic areas, such as price policy, taxation, or negotiation, are discussed.
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