M. Sarfraz, M. Abdullah, Najaf Mumtaz, Syed Ibn-ul-Hassan, Ilknur Ozturk
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引用次数: 0
Abstract
The study objective is to analyse the effect of big-five entrepreneurs' personality traits on entrepreneurial marketing while
considering the mediating role of self-efficacy. Data were collected through a structured questionnaire; a study of 199
usable questionnaires out of 290 was carried out among young entrepreneurs. Structural equation modelling was used
to test the study hypothesis. The results show a significant relationship between personality traits and entrepreneurial
marketing. Openness, Extroversion, and Agreeableness personality traits are positively linked with entrepreneurial
marketing. The findings also show a positive association between self-efficacy and entrepreneurial marketing. The
current study contributes to the literature by analysing an entrepreneur’s personality characteristics in entrepreneurial
marketing.
期刊介绍：
Industria Textila journal is addressed to university and research specialists, to companies active in the textiles and clothing sector and to the related sectors users of textile products with a technical purpose.
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