Open Design

Abstract

The evolution of electronics, sustainable energy, digital and the web in the productive and entrepreneurial structure generated, in the second half of the twentieth century, the third industrial revolution. Defined by some scholars like Chris Anderson and economic newspapers like the "Financial Times": "A revolution in which the planner in general and the designer in particular have truly new technical, economic and above all formal language opportunities for the design of new elements". A phenomenon still in full swing, yet we are already talking about Industry 4.0, as synonymous with a fourth industrial revolution that presents a new feature, a new bidirectional relationship that re-examines two key players: producers and consumers. This complete connection has led to the creation of new products and services, which improve the level of efficiency of life by making it more productive.Cyber-physics, in fact, the current technological science that integrates software and networking with new techniques of abstraction, modeling, design and analysis to the dynamics of physical processes, joins traditional design processes, generating a new stream of production process. Defined by Denis Santachiara, designer and Professor at NABA in Milan «[...] a virtual representation of a manufacturing process in a software environment [...]».This new context presupposes the inclusion within the Internet network, "the network of networks", increasingly configured as a "Network Society", where to grasp the growing complexity of the digital revolution, the integration of new instruments that lead to the digital manufacturing. This determines an innovation in the language of designers, towards a new culture of the project, thanks to the resources developed by the new digital technologies. A new reality that turns into opportunities for young designers, in which transversal and multidisciplinary figures with a heterogeneous design background are needed, able to interact with the various facets of these means.